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What We Do      Leadership       Careers       

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Designed as a startup within the Research & Innovation division, L’Oréal’s Technology Incubator is dedicated to developing and launching groundbreaking new beauty technologies. Launched in 2012, the Technology Incubator has a presence in New York, New Jersey, California, France and Japan. Our team of 30+ includes physicists, engineers, UX specialists, hardware designers and data scientists working cross functionally to help L’Oréal evolve from the world’s foremost beauty company to a technology player that is empowering consumers through personalized products and experiences. 

 

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The team is excited to be returning to CES in January 2020. The head of L’Oréal’s Technology Incubator, Guive Balooch, will be speaking at the Research Summit about Value Creation in the Age of Personalized Beauty Tech, where he’ll discuss the trends of personalization, AI and AR, and how the convergence of technology, lifestyle and beauty is pushing the industry forward. Don’t miss this conversation! Please join us on Monday, January 6 at 11:30AM PT. Click here to register for CES 2020.

 

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Our team works across beauty categories to spark new innovations, from personalized makeup and custom skincare serums to UV trackers. The incubator partners with top universities, startups, and industry experts to launch state-of-the-art beauty tech projects.

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Color&Co is a direct-to-consumer (DTC) brand for at-home hair coloring. For the first time in the at-home hair color industry, Color&Co uses technology to connect hair colorists to clients via video chat. During a 5-10 minute conversation, users will build a custom, personalized, at-home hair color, which is then delivered to their door.

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My Skin Track UV is the first battery-free wearable sun safety sensor in the U.S. The product is designed to make wearers aware of their UV exposure level, as well as other skin-damaging pollutants like pollen, pollution and humidity. It also gives users individualized, actionable steps to keep their exposure at a healthy level. Launched globally with the dermatology skincare brand La Roche-Posay in June of 2019, My Skin Track UV can be found in Apple Stores online and in-store, making L’Oréal the first beauty company to ever enter into Apple.

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Custom D.O.S.E by SkinCeuticals is the first ever automated system that delivers highly concentrated combinations of SkinCeuticals’ most potent ingredients on-the-spot. Addressing the concerns of over 250 skin types, the D.O.S.E technology is first-of-its-kind because it’s able to mix active ingredients into a single serum, specifically to target the appearance of skin aging issues, like wrinkles and discoloration.

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Lancôme Le Teint Particulier is a customized foundation blended at the point of sale using a color-matching algorithm that sorts through 22,000 skin tones. With the ability to also customize coverage and level of hydration, there are 72,000 possibilities. Introduced in 2015, the service is available in 27 stores nationwide.  

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My UV Patch by La Roche-Posay, L’Oréal’s first UV sensor, My UV Patch is a flexible, lightweight wearable that uses photo-sensitive dyes to track UV exposure. It can be worn for five days and during that time, every few hours, the patch’s companion app will prompt the user to scan the patch to get an update on their UV exposure. The app also offers recommendations on what lifestyle changes users can make as well as what L’Oréal products they can purchase that will help them protect their skin.

 

 

 

 

 

 

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Makeup Genius, the first-ever virtual mirror app, was launched by L’Oréal Paris and paved the way for industry adoption of AR technology. It uses virtual reality to allow people to try various makeup schemes on their smartphone and has been downloaded over 20 million times. The app can monitor each user’s unique facial features and allow virtual makeup to be applied in real-time on their face flawlessly. 

 

 

 

 

 

 

 

 

 

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Guive Balooch, Head of L'Oréal’s Technology Incubator  

In 2008, Balooch joined L’Oréal’s Research & Innovation team where he was responsible for building collaborations with startups and universities. After drawing inspiration from the agile startup models that surrounded him, he entered a unique new role that would grant him exposure to the consumer and the business while remaining on the R&I team at the number one beauty company in the world. Currently, as the head of L’Oréal’s Technology Incubator, he continues to partner with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to-market technologies. 
 
A native of California, Balooch has a B.A. in Molecular and Cell Biology from the University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco. 

 

 

 

 

 

 

 

 

 

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 To find out about opportunities at L'Oréal’s Technology Incubator, please visit our careers page here.

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