NEW YORK – April 8, 2019 – Fast Company magazine has recognized L’Oréal’s My Skin Track UV by La Roche-Posay in two categories as part of its 2019 World Changing Ideas Awards. My Skin Track UV, the first battery-free wearable sun-safety sensor, was named a finalist in the awards’ “Health & Wellness” category and received an additional honorable mention in the category of “General Excellence.”
My Skin Track UV was developed by L'Oréal's Technology Incubator in partnership with L’Oréal’s dermatological skincare brand La Roche-Posay. It was first unveiled to acclaim as a prototype at the 2018 Consumer Electronics Show. With a precise sensor that measures individual UV levels and a companion app that tracks individual exposure to pollution, pollen, and humidity, My Skin Track UV allows users to make more informed choices when it comes to their skin. The sensor measures both UVA and UVB rays, and provides instant status updates while storing up to three months of data.
"After extensive research, we created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it,” said Guive Balooch, Vice President and Head of L'Oréal's Technology Incubator. “We are honored that this problem-solving technology has been recognized as a World Changing Idea by Fast Company, and hope it helps people everywhere make smart, sun-safe choices."
Fast Company’s World Changing Ideas Awards recognizes ideas that have the potential to affect long-term, systemic changes or solve pressing problems. This year, Fast Company received the largest number of entries to-date. Winners and finalists were determined by a panel of esteemed judges and were chosen based on their feasibility and the potential for impact across 12 categories, from Food to Energy to Developing World Technology. L’Oréal was also featured in the 2018 edition of the awards, with its sustainability SPOT tool recognized as a finalist in the “General Excellence” category.
My Skin Track UV is available on La Roche-Posay’s website, as well as on apple.com and at select U.S. Apple stores and the MoMA Store, for $59.95 MSRP. For more information on My Skin Track UV, visit www.laroche-posay.us.