L’Oréal USA Hosts 2016 Brandstorm National Finals in NYC


Brandstorm 2016

NEW YORK – April 22, 2016 – Today, L’Oréal USA announced the 2016 U.S. winners of the company’s annual international business case competition, Brandstorm. The program challenges undergraduate and master’s students to develop and conceptualize an integrated campaign and strategic recommendation for one of L’Oréal’s iconic brands and present to a jury of top L’Oréal executives. This year’s National Finals took place on April 22 in New York City, where eight teams from six schools, including Emory University, Hult International Business School, New York University, The University of California at Los Angeles, The University of Michigan and The University of Texas at Austin, respectively, competed for the chance to represent the U.S. against teams from 58 other countries at the Brandstorm International Finals, held in Paris, France, on June 30, 2016. The winning team from this year’s National Finals hails from the University of Texas at Austin.

This year, students were tasked with creating an international digital campaign to attract a new generation of consumers for the La Roche-Posay skincare brand. Teams comprised of three students analyzed current market trends, brand performance, and conducted a competitive analysis in order to develop their recommendations.  As part of the program, students had the opportunity to work with New York City-based boutique design agency, Bolds Creative, to amplify their design, animation and digital concepts.  Teams also collaborated with L’Oréal executives and brand marketing coaches on the overall experience and approach of the campaign.

“Innovative programs like Brandstorm demonstrate our commitment to the education and development of junior talent,” says Sumita Banerjee, Senior Vice President, Talent Acquisition, L’Oréal Americas. “Brandstorm offers these students a chance to solve a real business challenge, get a taste of what it’s like to work at the world’s top beauty company, and gives us a glimpse into the unique insights and perspectives of the next generation of talent.”

Over the past 24 years, L’Oréal has offered more than 80,000 students worldwide from more than 58 different countries and 360 universities the chance to work directly with top executives in marketing and advertising to gain hands-on work experience and mentorship from industry leadership.

For more information, visit www.brandstorm.loreal.com


L'Oréal USA is the largest subsidiary of the L'Oréal Group, the worldwide leader in beauty. L'Oréal USA manages a portfolio of more than 30 iconic beauty brands, including Carol’s Daughter, Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Matrix, Maybelline New York, NYX, Redken, Urban Decay and Yves Saint Laurent Beauté. In addition to its corporate headquarters in New York City, L'Oréal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.lorealusa.com or follow on Twitter @LOrealUSA.