Paris, October 1st 2001 - Today, L’Oréal, the world’s leading cosmetics company, launches its online strategy game the “L’Oréal E-Strat Challenge”. Students from all over the world will have the opportunity to pit their strategic wits against those of their international counterparts.
The first edition of the L’Oréal E-strat Challenge 2000/2001 was a great success. The game allowed more than 1200 students from 40 different countries to be at the helm of a virtual cosmetics company. This year L’Oréal offers an even more stimulating environment incorporating the challenges of the new economy and the internet based on the reality of today’s global cosmetic market. “We want to share this reality with the students. The success of the L’Oréal E-Strat Challenge is the best proof of that ”, emphasises François Vachey – Vice President in charge of Human Resources at L’Oréal.
This new-generation business game was created in partnership with Strat-X, the world’s leader in simulation and decision-support software. Monster.com, the world’s leader in online recruitment is also a partner of the game. “ This business game is designed to be part of our on-going Internet-based human resources strategy ", adds François Vachey.
In 2000, L’Oréal received 135,000 applications from managers of these 35,000 were submitted online. The number of online applicants almost doubled between 1999 and 2000.
Registration for the contest is open on the web site www.e-strat.loreal.com
|Contacts at L’OREAL|
|Lorrain KRESSMANN |
Tel : +33(0)184.108.40.206.24
|Noëlle CAMILLERI |
Tel : +33 (0)220.127.116.11.43