To constantly minimise the environmental impact of ingredients, Research teams work on improving the biodegradability of formulas. This property is assessed by working out the total percentages of biodegradable ingredients. Once the calculations are made, strict internal criteria are applied to award “biodegradable” status to the formula.
So 2011 saw the launch of the 97% biodegradable Ultra Doux Almond and Lotus Flower shampoo and conditioner, and the 94% biodegradable Fructis Pure Brilliance shampoo and conditioner.
- Ranges of shampoos and conditioners biodegradable at 97% and 94%
For more information on this topic, see the GRI data sheets: