L’Oréal and its American subsidiary have also contributed to the funding of “RE: Thinking Consumption”, a study organised by three specialist firms: BBMG, GlobeScan and SustainAbility. It was launched as part of “The Regeneration Roadmap”, a set of multifaceted research and collaboration activities carried out by stakeholders from the private sector in order to reinforce their sustainable development strategy and performance. Conducted from September to October 2012, “RE: Thinking Consumption” made a detailed examination of the attitudes, motivation and consumption behaviour of a panel of more than 6,000 inhabitants of six of the largest global markets: Brazil, China, Germany, India, the United Kingdom and the United States. This initiative has given consumers a voice in the current discussions on sustainable consumption and has also set down another marker for the accelerated advent of a responsible economy.
“RE: Thinking Consumption”
- 6,000 The number of people on the “RE: Thinking Consumption” study panel