IT Cosmetics


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About IT Cosmetics
Innovative Technology is IT. Developed with leading plastic surgeons and dermatologists, IT Cosmetics™ creates products that are game-changing and, when in the hands of real women everywhere, become life-changing. IT’s clinically proven, innovative, problem-solving products harness cutting-edge anti-aging technologies and skin-loving ingredients to truly give you the power to be Your Most Beautiful You™.

is to make the world more beautiful through our products, through our actions and through our belief that every woman is beautiful and deserves to feel her most beautiful. We work with plastic surgeons to create products that are game-changing and, when in the hands of real women everywhere, become life-changing.

is to always keep our promise whether it comes in a compact, a lipstick bullet or in our commitment to change the conversation about what is beautiful. We exist to inspire every women to celebrate her own beauty and to feel confident, important, loved and beautiful. Even if it’s for the first time. Or for the first time in a long time. If you believe in it you will see it, because it is bigger than ourselves. it is authentic and empowering. it is inspiring and magical. it is all around us and in every one of us. it is love. You are it.

Love Beauty Fully™ 
We believe you’re an IT Girl™ the moment you try IT—and today, there is a thriving community of IT Girls, including IT Survivors. Through a partnership with the Look Good Feel Better® program, IT Cosmetics™ has donated millions of products to help women face the effects of cancer with confidence. When you purchase any Brow Power™ brow pencil and Love Beauty Fully™ brush, you are giving the gift of joy and beauty to another woman, and to yourself, and that is a beautiful thing! Together, we are making the world more beautiful, one product at a time.