L’Oréal USA For Girls In Science, an initiative dedicated to inspiring and empowering girls to pursue their career goals in science, technology, engineering and math (STEM), launched the “Connected Through STEM” sweepstakes on helix.forgirlsinscience.org. The sweepstakes invited people of all ages across the country to let their imagination bubble by creatively setting their friends, family, pets or themselves in a photo with the L’Oréal double helix showing their connection and commitment to STEM.
People were asked that wherever they spotted a moment inspired by or connected to science, technology, engineering or math – from the sand patterns on a beach to the loops in a rollercoaster at the amusement park – to snap a photo and upload the helix to show their connection to STEM. A map of America, dubbed the Helix Heat Map, captured the number of entries in each state and highlighted participation from coast to coast allowing others to view those who have “Connected Through STEM” in the Helix photo gallery.
Under the auspices of the L’Oréal For Women In Science program, For Girls In Science was created to share L’Oréal’s passion for science and research with the next generation of young girls. The signature part of this program is a website where girls, between 13-18 years of age, can explore and be inspired about STEM. It is a site where girls who have a desire to make “what ifs” possible, learn how to make them a reality.
At http://forgirlsinscience.org girls can learn about the women in history who have made contributions in STEM fields, watch inspirational videos of women researchers and scientists, and learn about the many different careers and opportunities in STEM.