Now in its fourth year, La Roche-Posay continues its SOS – Save Our Skin program to not only inform Americans about the dangers of UV rays and the importance of sun safety, but to also incite true behavioral change. Having performed over 8,000 free skin cancer screenings all over the country, La Roche-Posay, a worldwide expert in UV protection, has been dedicated to raising awareness about the importance of sun safety. Through this initiative, the brand seeks to inform the public about upholding four commitments: seek shade from 10 am to 2 pm, use the correct amount of sunscreen, reapply every two hours, and receive annual skin checks.
In partnership with the Women’s Dermatologic Society (WDS), the SOS – Save Our Skin campaign lives through a series of initiatives, including providing free skin checks at sporting and health & wellness events, local hospitals and drug stores, as well as offering free skin checks to all L’Oréal corporate employees. Throughout the spring and summer of this year, La Roche-Posay and the Women’s Dermatologic Society visited five elementary schools across the country to speak about sun safety as part of the Time Out, Protect Your Skin (TOPS) initiative. TOPS raises awareness about sun protection and instills good skin health habits for young children by integrating sun safety education into the curriculum at targeted schools.
To bring awareness to consumers in the NYC area, La Roche-Posay hosted the Parasols of Protection event in Madison Square Park on the first day of summer. The two-day “take-over” featured an art installation of colorful umbrellas suspended in the air to form a covered walkway, underscoring the brand’s commitment to promoting safe sun practices. La Roche-Posay will continue its efforts to keep people protected year-round by donating Anthelios 60 Melt-In Sunscreen Milk samples to skin cancer awareness events all over the country throughout the fall and winter.