L’Oreal USA’s latest sustainability goal has been realized as its Garnier brand developed the first community garden made from non-recyclable post-consumer beauty waste in NYC.
The Garnier Green Garden has been implemented in partnership with recycling firm TerraCycle and GrowNYC, a firm that sets up environmental programs, as part of the beauty brand’s long-term goal to find greener, more sustainable solutions for beauty care products.
"We're thrilled to have created a program that has the capacity to impact the quality of life for an entire community," said David Greenberg, President of Maybelline New York-Garnier-Essie.
"Our commitment to sustainability isn't just about keeping packaging waste from personal care and cosmetics products out of landfills, but it's also about reusing that waste and providing a foundation for greener living."
The beauty waste to be used was collected by Garnier's Personal Care and Beauty Brigade Program, a free fundraising effort that pays for every piece of waste collected and returned to TerraCycle. The Garnier’s Personal Care and Beauty Brigade program has over 11,200 collection locations around the country, has collected 2,286,618 pieces of beauty waste, and has donated over $47,000 to charities and schools to date. The collected beauty waste, which would otherwise be destined for landfills, consists of non-recyclable hair care, skin care and cosmetic packaging that have since been recycled by TerraCycle to create many of the plastic components being installed in the new garden.
The garden is located at 237 East 104th Street, and is estimated to yield 1,500 pounds of vegetables a year.