Discover L’Oreal’s new film Group - 05.03.2014

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Nouveau film institutionnel

Throughout the years, L’Oréal has been carrying on the mission it has set for itself: to give the very best in beauty to all women and men on the planet -- a noble, useful and exciting mission that the company wanted to express for the first time in a short film.
Made by the outstanding film director and photographer Peter Lindbergh, this manifesto-film illustrates the L’Oréal Group’s mission – Beauty for all – and brings to life its strategy of Universalization: globalization, but with a clear respect for differences in needs, desires, dreams, cultures, and traditions.
Through some of life's universal moments, the film also expresses the power of beauty in its many forms and illustrates L’Oréal’s conviction that beauty is essential.