L'Oréal USA Opens Nominations For The Fifth Annual Women In Digital Next Generation Awards


Women in Digital

NEW YORK, June 9, 2016 - L’Oréal USA today announced its open call for nominations for the Women in Digital NEXT Generation Awards. Now entering its fifth year, L’Oréal USA created the program to support female entrepreneurs working in digital fields by providing them with the opportunity to launch and scale new technologies in partnership with L’Oréal USA brands. The Women in Digital program provides recognition, exposure and mentorship opportunities to help female entrepreneurs elevate their profiles, expand their networks and grow their businesses.  Since its inception, the program has created a network of more than 2,000 female-operated companies.

The NEXT Generation Awards are presented to three companies that are creating disruptive and innovative technology solutions for businesses. The winners will be invited to participate in L’Oréal USA’s annual Inspiration Day, where more than 500 L’Oréal USA marketing executives and employees will vote on a Grand Prize winner who will receive a paid pilot with a L’Oréal USA brand. Past winners of the program include notable names such as: Kathryn Minshew, Founder and CEO of The Muse; Bettina Hein, Founder and CEO of Pixability and Rachel Tipograph, Founder and CEO of MikMak.

“This powerful community of women entrepreneurs that we were proud to start five years ago is now having a measurable impact. Many of the winners we supported in the early years of the program have gone on to develop groundbreaking technologies that enable L’Oréal to connect with our consumers in new ways,” said Rachel Weiss, Vice President of Digital Innovation & Entrepreneurship at L’Oréal USA and Chair of the Women in Digital program. “The success of the women involved in this program is a true testament to our mission. This year, we’re excited to continue growing L’Oréal USA’s leadership in digital innovation and expand our pipeline of diverse female entrepreneurs.”

The program also offers winners mentorship from the esteemed L’Oréal USA Women in Digital Advisory Board, which includes: Joanne Bradford, Chief Operating Officer at SoFiCheryl Cheng, Partner, BlueRun VenturesBeth Comstock, Vice Chair, General ElectricCarolyn Everson, Vice President of Global Marketing Solutions at FacebookBrooke Hammerling, Founder, BrewArianna Huffington, President and Editor-in-Chief, Huffington Post Media GroupJalak Jobanputra, Managing Director and Founding Partner, FuturePerfect VenturesSallie Krawcheck, CEO and Co-Founder at EllevestKarin Klein, ‎Founding Partner at Bloomberg BetaAnn Miura-Ko, Co-Founding Partner at Floodgate; Kara NortmanPartner at UPFront Ventures.

L’Oréal USA continues to see the measurable impact of the program and has negotiated pilots with six of the winning female entrepreneurs thus far.  Previous winners have experienced tremendous business growth and have collectively raised over $300 million in funding.

Women-founded companies can apply for the 2016 L’Oréal USA Women in Digital NEXT Generation Awards at: www.lorealwomenindigital.com through July 18.


L'Oréal USA is the largest subsidiary of the L'Oréal Group, the worldwide leader in beauty. L'Oréal USA manages a portfolio of more than 30 iconic beauty brands, including Carol’s Daughter, Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Matrix, Maybelline New York, NYX, Redken, Urban Decay and Yves Saint Laurent Beauté. In addition to its corporate headquarters in New York City, L'Oréal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com or follow on Twitter @LOrealUSA.