NEW YORK – May 8, 2015– Today, L’Oréal USA announced the 2015 U.S. winners of the company’s annual international marketing competition, Brandstorm. The program challenges undergraduate and master’s students to develop and conceptualize a marketing campaign for one of L’Oréal’s iconic brands and present to a jury of top L’Oréal executives. This year’s National Finals took place on May 8 in New York City, where five teams from The University of Michigan, New York University, The University of Rochester, The University of Texas at Austin and The University of California at Los Angeles (UCLA), respectively, competed for the chance to represent the U.S. against 46 other countries at the Brandstorm International Finals, held in Paris, France, on June 18. The winning team from this year’s National Finals hails from the University of Texas.
For this year’s challenge, students were tasked with creating a new retail experience for the Lancôme brand in the company’s Travel Retail channel, which includes all products sold at businesses located in airports, airlines, ferries, cruises, and duty-free shops, among others. Teams, comprised of three students, created a new digital communications campaign that would expand Lancôme’s presence in the Travel Retail channel and increase engagement with global shoppers. Students analyzed current market trends, performance, and retail design to inform and create innovative services and attract new customers to the brand.
Additionally, students worked with New York City-based advertising agency, BOLD, to amplify their design, animation and digital concepts. Teams also worked with L’Oréal executives and brand marketing coaches on the overall experience and approach of the campaign.
“At L'Oreal, we see ourselves as incubators of talent and ideas, and we want to every voice to be heard, especially from millennials,” says Sumita Banerjee, SVP of Talent Acquisition for L’Oreal Americas. “Innovative programs like Brandstorm are a testament to our investment in young talent and passion for entrepreneurialism. It’s a win-win: L’Oréal leverages this program to identify the best and brightest business minds, and students have the rare opportunity to test-drive a career as an international marketing manager and the chance to learn what it takes to work at the number one beauty company in the world.”
Over the last 23 years, L’Oreal has offered more than 80,000 students worldwide from more than 46 different countries and 360 universities the chance to work directly with top executives in marketing and advertising to gain hands-on work experience and mentorship from industry leadership.
For more information, visit www.brandstorm.loreal.com.
ABOUT L’ORÉAL USA
L'Oréal USA is the largest subsidiary of the L'Oréal Group, the worldwide leader in beauty. L'Oréal USA manages a portfolio of 30 iconic beauty brands, including Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Matrix, Maybelline New York, NYX, Redken, Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beauté. In addition to its corporate headquarters in New York City, L'Oréal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com or follow on Twitter @LOrealUSA.