L’Oréal USA Fosters New Generation of Female Entrepreneurs with Annual Women in Digital Next Generation Awards Group

2014 NEXT Generation Award Winners with L'Oréal 's Rachel Weiss

New York, N.Y. – June 17, 2015 – L’Oréal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT. The program promotes, supports and recruits female entrepreneurs by providing them with the opportunity to launch and scale new technologies and digital innovations in partnership with L’Oréal to impact the future of the tech and beauty industries.

The NEXT Generation Awards are given to three female-founded companies that are creating innovative business solutions within all areas of the technology space, including but not limited to virtual reality, the on-demand economy, data, robotics and e-commerce. The program offers winners mentorship from top executives and a network of advisers, resources to advance their mission, and the opportunity to grow their brand and audience in partnership with L’Oréal.

“The Women in Digital program continues to inspire us each year and has become an invaluable resource for L’Oréal’s innovation pipeline of entrepreneurial women and ideas,” said Rachel Weiss, Vice President of Digital Innovation and Entrepreneurship at L’Oréal USA and Chair of the Women in Digital program. “Past winners of the Women in Digital NEXT Generation Awards have provided L’Oréal with unique insights into areas in need of innovation with their fresh thinking and creativity, while L’Oréal has helped elevate their profiles and grow their businesses.”

The 2015 winners will have the opportunity to present at L’Oréal’s Inspiration Day in November to over 450 marketing executives across L’Oreal USA’s portfolio of brands who will vote and award one entrepreneur a chance to pilot their technology within the company. Finalists will also have access to L’Oréal’s network of venture capitalists, top executives and the Women in Digital Advisory board, which includes leaders in technology such as Joanne Bradford, Advisor at Pinterest; Margit Wennmachers, Partner at Andreessen Horowitz; Arianna Huffington, Chair, President and Editor-in-Chief of the Huffington Post Media Group; Padmasree Warrior, Strategic Advisor at Cisco; Karin Klein, Partner at Bloomberg Beta; and Brooke Hammerling, Founder of Brew Media Relations.

With the program entering its fourth year, past winners have seen impressive growth and tapped L’Oréal resources to help them along the way.

Glamsquad, an on-demand beauty app and 2014 NEXT Generation Awards winner, saw immediate benefits to its partnership with L’Oréal: “The partnership between L’Oréal and Glamsquad accelerated our mission from very early on, giving us a window to key brands in the beauty industry just shortly after our launch - this connection has played an integral role in both the growth of our business and the development of our brand,” said Alexandra Wilkis Wilson, co-founder and CEO.

"L’Oréal’s commitment to female entrepreneurs in all areas of technology was so compelling,” said Vivian Rosenthal, Founder and CEO of Snaps, a platform for brand marketing across messaging applications and devices, and 2012 NEXT Generation Awards winner. “Partnering with an industry titan like L’Oreal not only provided us with the opportunity to work with brands in their portfolio, but also validated our business to potential partners.”

Interested women-founded companies can apply for the NEXT Generation Awards at www.lorealwomenindigital.com through August 14.

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L'Oréal USA is the largest subsidiary of the L'Oréal Group, the worldwide leader in beauty. L'Oréal USA manages a portfolio of 30 iconic beauty brands, including Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Matrix, Maybelline New York, NYX, Redken, Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beauté. In addition to its corporate headquarters in New York City, L'Oréal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com or follow on Twitter @LOrealUSA.

L’ORÉAL USA Women in Digital


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