L’Oréal Announces The Launch Of Its Corporate Foundation Foundation

Through this Foundation, L’Oréal intends to foster education, promote scientific research and help the most vulnerable.

Clichy, October 9th 2007. Sir Lindsay Owen-Jones, Chairman of L’Oréal, announced this morning the creation of the L’Oréal Corporate Foundation.

“Ten years after we first launched some of our most important philanthropy programmes, the creation of the L’Oréal Corporate Foundation marks a new milestone in the history of our Group. It is an additional step in our determination to look beyond our economic success towards a broader notion of social responsibility”, said Sir Lindsay Owen-Jones, Chairman of the Foundation.

The L’Oréal Corporate Foundation intends to focus on three key lines of action: encouraging education, promoting scientific research, and helping vulnerable people. “The mission of the L’Oréal Foundation is to consider realistic ways of best serving the general public. Today, economic success must be achieved in tandem with social responsibility. Our commitment to education, science and solidarity is one of L’Oreal’s most important goals”, added Beatrice Dautresme, Chief Executive Officer of the Foundation.

Encouraging education, for example, means developing scientific learning programmes, committing to prevention programmes, promoting greater diversity and richer cultural exchange, and raising awareness about the environment. In 2005, L’Oréal partnered with UNESCO to create a global training operation in AIDS prevention by leveraging its network of 2.5 million hairdressers. The Foundation will further extend this educational initiative to combat the spread of the disease.

Promoting scientific research is primarily about supporting excellence and fostering new talent. The L’Oréal Foundation’s flagship effort will be to expand the “For Women in Science” programme created 10 years ago in partnership with UNESCO to promote women in scientific research. The L’Oréal Foundation also intends to support projects for developing and sharing research and knowledge about beauty.

Helping the vulnerable involves giving everyone access to cosmetics to help them regain confidence and self-esteem. The L’Oréal Foundation is partnering the “Look Good…Feel Better” programme that helps women cancer sufferers cope with the effects of their illness. It is also committed alongside the Samusocial to the Maison des Femmes shelters where social outcasts can rebuild their lives.

“Through this Foundation, the Group’s 60,000 employees will be mobilized to support solidarity initiatives. With a budget of €40 million over 5 years, the L’Oréal Corporate Foundation stands at the forefront of French foundations”, emphasizes Jean-Paul Agon, Chief Executive Officer of L’Oréal.

The L’Oréal Foundation’s Board of Directors will comprise nine members, a third of them outstanding personalities from outside L’Oréal, such as Claudie Haigneré, the astronaut and former French Research Minister, Professor Christian de Duve, Nobel Prize for Medicine, and Marc Ladreit de Lacharrière, Founder and CEO of Fimalac and creator of the Fondation Culture et Diversité. Through this external governance, the Foundation will continue to support L’Oréal’s ongoing actions and launch new initiatives.


THE L’OREAL CORPORATE FOUNDATION: ACTIONS AND PROGRAMMES RECEIVING SUPPORT

EDUCATION
Hairdressers against AIDS
Teaching AIDS prevention via a network of 2.5 million hairdresser partners of L’Oréal who raise awareness among their customers.
Educational support at the Cité des sciences et de l’industrie
Helping young people from deprived areas to do better in science subjects through a mentorship programme led by students from top engineering schools.
“Diversity” grants
Promoting socioeconomic and cultural diversity by giving grants to foreign students wishing to study in France and to students from modest backgrounds (association du Pont-Neuf, ESSEC, Sciences Po., INSEAD, etc.).
Partnership with the Nicolas Hulot Foundation for Nature and Mankind.
Raising public awareness about preserving the planet and fostering changes in behaviour.

SCIENCE
“For Women in Science”
Supporting excellence through the L’Oréal-UNESCO Awards “For Women in Science” presented each year since 1998.
Encouraging talent through:
- UNESCO-L’Oréal International Fellowships “For Women in Science” awarded annually to 15 young women researchers.
- L’Oréal National Fellowships, with the support of UNESCO National Commissions, awarded to young scientists in 50 countries to support local scientific education.
The “Meaning of Beauty” programme
Building up our knowledge in the social sciences about beauty.

SOLIDARITY
Look Good…Feel Better / La Vie, de plus belle…
Helping women with cancer to rebuild their lives by regaining control of their image.
Samusocial
Helping women who have become social outcasts by funding medical consultations and supporting the creation of the “Maison des Femmes” shelter.
Restaurants du Cœur
Providing 70,000 toiletry and beauty product kits each year.
Integration in Clichy
Helping job-seekers in Clichy with workplace reintegration.

The Foundation actively supports and promotes the cultural diversity of women and their contribution to the community.
Women’s Forum for the Economy and Society:
Promoting the role of women in society through global partnerships.
Titouan Lamazou’s “Women of the World” photographs
Enhancing the image of women’s diversity by sponsoring an exhibition.



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