L’Oréal Key Partner Of The Baalbeck International Festival Group

Paris, 15th May 2001 - For the second year running, L'Oréal has confirmed its partnership with the Baalbeck International Festival of lyrical art (Lebanon).

This year, the 24th edition of the festival, has a special significance for the L'Oréal group, the international company of French origin, as it falls in the year of the "Francophonie" and will be the centerpiece of its celebrations.

As the world leader in beauty, L'Oréal emphasizes through this partnership its growing interest in the Lebanon, a country characterized by its openness to different cultures and their artistic expression.

During the signing of the L'Oréal partnership with the Baalbeck International Festival, Mr Lindsay Owen-Jones declared:

"In becoming the key partner of this festival, we wish to contribute in our modest way towards helping the Lebanon express its special identity as a land of beauty and encounters; a crossroads of different peoples and civilizations".

This prestigious partnership is an integral part of the Group's international sponsorship policy which also encompasses the L'Oréal-UNESCO Award to promote women in science and their remarkable research projects.
Among the 15 annual prizewinners two young Lebanese women have previously been honoured for their scientific work: in 2000, the biologist Sonia Nasr and in 2001, the geneticist Chantal Farra.

Founded in 1907 by a chemical engineer, Eugène Schueller, the L'Oréal Group is world leader in the cosmetics market. Present in 150 countries through 400 subsidiaries and around a hundred agents, the Group, headed by Lindsay Owen-Jones, had a turnover of 12.6 billion Euros in 2000 with a staff of 48,000 worldwide. Always at the heart of L'Oréal's strategy, the cosmetic and dermatological Research Department has today over 2,500 scientists.

L'Oréal's presence in the Lebanon dates back to the early 1960s. In January 2000, the company decided to consolidate its presence by creating the subsidiary, L'Oréal Liban s.a.l, with a staff of 130 people.


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