L’Oréal: Official Partner Of The Cannes Film Festival

For the first time, the L'Oréal Group is the Official Partner of the International Film Festival at Cannes, which will take place 13-24 May 1998.

It is only natural that L'Oréal, a world leader in beauty, should be involved in cinema's grandest international event, which every year brings together the planet's biggest stars.

The Group, through its brand L'Oréal Paris, has handpicked a number of Ambassadors of the Seventh Art to represent beauty from different continents and cultures. Among them are prestigious actresses: Gong Li, Andie MacDowell, Nastassja Kinski, Jennifer Aniston, Milla Jovovich, Vanessa Williams... The members of this "Dream Team" have had a tremendous impact on film-goers and television viewers everywhere; now, each lends her personal aura to the L'Oréal brand - and from the lips of each, in her own language, come the words "L'Oréal, because I'm worth it."

Founded in 1907 by French chemist Eugène Schueller, the L'Oréal Group is today the world leader in the cosmetics market. Present in 150 countries through 400 subsidiaries and 100 agents, the Group, headed by Lindsay Owen-Jones, posted sales of FFr 69.1 billion in 1997 - more than four-fifths outside France. Over 47,000 people work for L'Oréal worldwide. Cosmetic and dermatological research - today involving more than 2,000 people and a budget of FFr 1.7 billion - has always been fundamental to L'Oréal's strategy.