Efficient community-spirited campaigns
In 2011, as with the past 35 years, the strong ethical values of The Body Shop continue to be put into practice every day - from research and development all the way through to customer engagement. The brand continued to engage with customers with its ground breaking campaigns to drive long-term change with its campaign to stop sex trafficking of children and young people. Teams around the world mobilised more than 7million people to sign petitions calling on national governments to take concrete measures to protect vulnerable young people at risk of sex trafficking.
In addition to being presented to national governments around the world, the petitions were presented to the United Nations in Geneva. Achieving impressive media coverage, the campaign has created change on an unprecedented scale and convinced 15 governments across the world to introduce legislation to protect children and young people.
A leader in fair trade
Through its Community Fair Trade programme, The Body Shop is able to source traceable quality ingredients from its 25 suppliers in 21 countries which directly benefits more than 300,000 people in marginalised communities around the world.
Since its acquisition by the L’Oreal group in 2006, it introduced L’Oreal buyers to Community Fair Trade suppliers and today, the group uses four ingredients in its range of products - aloe, olive, sesame, sugar.
The Body Shop is also a member of the Ethical Trading Initiative (ETI) and acknowledged in 2011 as a leader in the beauty industry. Speaking of the brand, Peter McAllister, Managing Director of ETI said, “Being genuinely open to external input is a key feature of the leadership position that it has always taken in tackling issues such as labour rights. They offer a visionary yet commercially sound approach to meeting their responsibilities.”
An ethical chain
In 2011, The Body Shop conducted its comprehensive training programmes with suppliers in Thailand and the UK. In addition, it trained its own sourcing and quality teams to ensure they demonstrate the highest standards of ethical trading. There continues monitoring of 100% of products in its stores and auditing has further extended to include second tier component suppliers including store fittings, team uniforms and office services worldwide.
- More than7 millionpeople have signed the petition against child and adult sex-trafficking.
- Governments from 15 countrieshave already enacted legislation concerning human-trafficking.
For more information on this topic, see the GRI data sheets: