L’Oréal Brandstorm 2010

L’Oréal Brandstorm 2010

The international final of L’OréalBrandstorm 2010 was held on Thursday, June 17th, in Paris: find out who the winners are…

Portuguese team wins the 18th L’OréalBrandstorm

The global finals of the international marketing game L’OréalBrandstorm were held on June 17th in Paris. The game’s challenge consisted of imagining the new and first beauty product range for men for the DIESEL brand. Presided by L’Oréal CEO Jean-Paul Agon, the jury awarded first prize to the Portugal team from the InstitutoUniversitário de Lisboa. In total, almost 7,100 students from business schools in 43 countries participated in this 18th edition of the game, which has become a point of reference in the marketing profession.