Beauty for all, a beauty for each
At L’Oréal, we are convinced that no single and unique model of beauty exists, but an infinite diversity, changing with the times, through cultures, histories, individuals… To draw ever greater numbers of women and men to use our products, is to go forward to meet extremely diverse populations with a vision of theuniversalization of beauty. For us, to universalize does not mean to impose uniformity, but on the contrary, to be inspired by diversity to innovate.
Observe local customs of beauty
At the heart of this project, our Research and Innovation reinvents itself to create cosmetic products adapted to the very great diversity in the world. In every part of the world, we have created Research platforms, veritable centers of expertise in the service of a personalized beauty. These research poles invent new products that can become worldwide successes. This is a true turning point in the way we think about Innovation.
Providing access to cosmetic products
In a market in full mutation, every year L’Oréal makes new advances toward making the best cosmetic products available to all. With a portfolio of 27 international brands and an organization planned according to distribution circuits, we have the ambition to meet the needs of every consumer according to his or her habits and lifestyle. In its own way, L’Oréal is pushing back boundaries and meeting the challenge of ever more accessible innovation.
To accelerate the localization of our expertise
To win over another one billion consumers around the world is an ambitious project that motivates all our teams. An adventure that is economic but also human, it calls for a rapid increase in our numbers and an accelerated transformation of the enterprise in all its aspects, research, production, marketing, teams in sales, human resources, administration… This great project is also an opportunity to innovate and make progress in building the L’Oréal of tomorrow.