A graduate of the Lyon Business School (EM Lyon), Alexandre Popoff is fluent in seven languages. He joined L'Oréal in 1989 as a Product Manager for LaSCAD. In 1993, he was named Marketing Coordinator for Garnier and Gemey covering Europe's four key countries. In 1995, he became Managing Director for L'Oréal Paris in Portugal. Then he went to Russia as Managing Director of the Consumer Products Division. He became Managing Director of LaSCAD in 1999, and then took over the Consumer Products Division for France in 2004. In 2007, Alexandre Popoff set off for new horizons again, taking up the position of Managing Director for the Africa Middle East Zone, initially for the Consumer Products Division and later for L'Oréal's four divisions.
In January 2010, he became a member of the L'Oréal Executive Committee as Multi-Division Managing Director for Latin America, Africa and the Middle East, before focusing on the management of the Latin America Zone in January 2012. In July 2013, he became Executive Vice-President for Eastern Europe and has added to his responsibilities as of June 1st 2016, the Africa Middle East Zone.